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 | | Strategic Market Management(2nd Edition) by David A. Aaker Paperback, 364 Pages, Published 1988 by Wiley ISBN-13: 978-0-471-85262-9, ISBN: 0-471-85262-7 |
 | | Developing Business Strategies(2nd Edition) (Wiley Series on Marketing Management) by David A. Aaker Hardcover, 364 Pages, Published 1988 by Wiley ISBN-13: 978-0-471-60296-5, ISBN: 0-471-60296-5 |
