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 | | Marketing Research(3rd Edition) by David A. Aaker, George S. Day Hardcover, 696 Pages, Published 1986 by John Wiley & Sons Inc ISBN-13: 978-0-471-83875-3, ISBN: 0-471-83875-6 |
 | | Advertising Management(3rd Edition) by David A. Aaker, John G. Myers Hardcover, 560 Pages, Published 1986 by Longman Higher Education ISBN-13: 978-0-13-016023-2, ISBN: 0-13-016023-7 |
David Aaker
