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 | | Strategic Market Management(8th Edition) (Strategic Market Managment) by David A. Aaker Paperback, 336 Pages, Published 2007 by Wiley ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1 |
 | | Marketing Research(8th Edition) by David A. Aaker, George S. Day, V. Kumar Hardcover, 800 Pages, Published 2003 by Wiley ISBN-13: 978-0-471-23057-1, ISBN: 0-471-23057-X |
