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Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Strategisches Markt-Management(Reprint)
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln (German Edition)
by David A. Aaker
Paperback, 365 Pages, Published 2013 by Gabler Verlag
ISBN-13: 978-3-322-84579-5, ISBN: 3-322-84579-6

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Arnold Zweig


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