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Only Books by David Aaker

Only Books Published in 1982

Consumerism, 4th Ed.(4th Edition)
by David A. Aaker, George S. Day
Paperback, 512 Pages, Published 1982 by Free Press
ISBN-13: 978-0-02-900150-9, ISBN: 0-02-900150-1

Advertising Management(2nd Edition)
(Prentice-Hall international series in management)
by David A. Aaker, John G. Myers
Hardcover, 560 Pages, Published 1982 by Prentice Hall
ISBN-13: 978-0-13-016006-5, ISBN: 0-13-016006-7

David Aaker

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