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Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4






Essentials of Marketing Research,(2nd Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 512 Pages, Published 2001 by Wiley
International Edition
ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X






Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Strategic Marketing Management(6th Edition)
by David A. Aaker
Paperback, 352 Pages, Published 2003 by John Wiley & Sons
International Edition
ISBN-13: 978-0-471-35995-1, ISBN: 0-471-35995-5

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