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Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Paperback, 368 Pages, Published 2002 by Simon & Schuster (Paper)
International Edition
ISBN-13: 978-0-7432-0767-6, ISBN: 0-7432-0767-X






Brand leadership
by David A. Aaker, Erich Joachimsthaler
Paperback, 384 Pages, Published 2003 by Franco Angeli
ISBN-13: 978-88-464-2559-1, ISBN: 88-464-2559-6






Nuevas tendencias en márketing(1st Edition)
by Vv.Aa., Harvard Business Review, Patricia B. Seybold, David A. Aaker, Erich Joachimsthaler
Paperback, 200 Pages, Published 2002 by Ediciones Deusto
ISBN-13: 978-84-234-2007-0, ISBN: 84-234-2007-8






Brand Leadership. Die Strategie für Siegermarken(1st Edition)
by David A. Aaker, Erich Joachimsthaler
Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall
ISBN-13: 978-3-8272-7044-3, ISBN: 3-8272-7044-8






Liderazgo de Marca
(Spanish Edition)
by David Aaker, Erich Joachimsthaler, Valentín Camps Fons, Claudio Lomnitz
Paperback, 384 Pages, Published 2005 by Deusto
ISBN-13: 978-84-234-2288-3, ISBN: 84-234-2288-7






Zarządzanie marką
by Erich Joachimsthaler
217 Pages, Published 2006
ISBN-13: 978-83-7361-912-8, ISBN: 83-7361-912-7






Harvard Business Review
Over merkenmanagement
by Erich Joachimsthaler, Diverse Auteurs, Vanja Walsmit
150 Pages, Published 2002 by Thema, Zaltbommel
ISBN-13: 978-90-5871-031-4, ISBN: 90-5871-031-9

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Erich Joachimsthaler

David Aaker

Patricia Seybold

Harvard Business Review

Vv Aa

Valentín Camps Fons

Claudio Lomnitz

Vanja Walsmit

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