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Essentials of Marketing Research(1st Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 640 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2






Marketing Research(6th Edition)
(6th ed)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 792 Pages, Published 1997 by Wiley
ISBN-13: 978-0-471-17069-3, ISBN: 0-471-17069-0

All Authors

George Day

David Aaker

Vineet Kumar

Kumar


All Editions

1st Edition

6th Edition


All Years

1998

1997




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