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Models of Buyer Behavior, Chapter 11
Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources
by George Day
Published 2011 by Marketing Classics Press
ISBN-13: 978-1-61311-054-6, ISBN: 1-61311-054-5






The New Era of Publishing at Yale; Being an Address Delivered on Alumni Day, February Twenty-Third, Nineteen Hundred and Fourteen
by George Day
22 Pages, Published 2010
ISBN-13: 978-1-176-87129-8, ISBN: 1-176-87129-3






InvestigacinĖ¤ de mercados
by David Aaker, George Day
715 Pages, Published 1995
ISBN-13: 978-968-422-286-1, ISBN: 968-422-286-6






The function and organization of university presses; being an address delivered before the Association of American universities at Princeton, New Jersey, November sixth, nineteen hundred and fourteen Format
Trade paper
by George Day
Published 2010 by Nabu Press
ISBN-13: 978-1-176-61390-4, ISBN: 1-176-61390-1

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