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Strategic Market Management
by David A. Aaker, Christine Moorman
482 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5






Marketing Research
by David A. Aaker
Published 2016 by Wiley
ISBN-13: 978-1-119-23608-5, ISBN: 1-119-23608-8






J-B Short Format
Three Threats to Brand Relevance : Strategies That Work
by David A. Aaker
52 Pages, Published 2013 by John Wiley & Sons
ISBN-13: 978-1-118-65802-4, ISBN: 1-118-65802-7






Managing Brand Equity
by David A. Aaker
299 Pages, Published 2009 by Simon And Schuster
ISBN-13: 978-1-4391-8838-5, ISBN: 1-4391-8838-6






Brand Equity and Advertising
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Digital, 390 Pages, Published 2013 by Psychology Press Ltd
ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Digital, 352 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0437-4, ISBN: 1-4711-0437-0






Building Strong Brands
by David A. Aaker
Digital, 400 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0438-1, ISBN: 1-4711-0438-9






The Bereavement Ministry Program(Loose Leaf)
A Comprehensive Guide for Churches
by Jan Nelson, David Aaker
Ring-Bound, 288 Pages, Published 2009 by Ave Maria Press
ISBN-13: 978-1-59471-192-3, ISBN: 1-59471-192-5






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
222 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-891-3, ISBN: 1-64279-891-6






Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
by David Aaker
191 Pages, Published 2018 by Morgan James Publishing
ISBN-13: 978-1-68350-612-6, ISBN: 1-68350-612-X







ISBN-13: 978-1-63195-988-2, ISBN: 1-63195-988-3






Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4

All Authors

David Aaker

Christine Moorman

Alexander Biel

Erich Joachimsthaler

Jan Nelson


All Editions

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All Years

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2020

2018

2016

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