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Books by Christine Moorman






Strategic Market Management(12th Edition)
by David A. Aaker, Christine Moorman
482 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5






Strategic Market Management 11E(11th Edition)
by Christine Moorman, David A. Aaker
Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Strategy from the Outside In(1st Edition)
Profiting from Customer Value (Business Books)
by George S. Day, Christine Moorman
Hardcover, 320 Pages, Published 2010 by Mcgraw-Hill Education
ISBN-13: 978-0-07-174229-0, ISBN: 0-07-174229-8






Assessing Marketing Strategy Performance
(Marketing Science Institute (MSI))
by Christine Moorman, Donald R. Lehmann, Marketing Science Institute
Paperback, 292 Pages, Published 2004 by Marketing Science Institute
ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management)
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub
ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4






Customer Data and Privacy
The Insights You Need from Harvard Business Review: The Insights You Need from Harvard Business Review (Paperback)
by Harvard Business Review, Thomas C. Redman, Timothy Morey, Andrew Burt, Christine Moorman
Paperback, 176 Pages, Published 2020 by Harvard Business Review Press, United States
ISBN-13: 978-1-63369-986-1, ISBN: 1-63369-986-2






Strategic Market Management 11e
by David A. Aaker, Christine Moorman
Paperback, 392 Pages, Published 2017 by Wiley
ISBN-13: 978-1-119-44143-4, ISBN: 1-119-44143-9






Customer Data and Privacy
The Insights You Need from Harvard Business Review (HBR Insights Series)
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
Hardcover, Published 2020 by Harvard Business Review Press
ISBN-13: 978-1-63369-991-5, ISBN: 1-63369-991-9






Customer Data and Privacy
The Insights You Need from Harvard Business Review
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
176 Pages, Published 2020 by Harvard Business Press
ISBN-13: 978-1-63369-987-8, ISBN: 1-63369-987-0






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
384 Pages, Published 2019 by Edward Elgar Publishing
ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8






Strategic Market Analysis
by Christine Moorman
380 Pages, Published 2018
ISBN-13: 978-1-119-92373-2, ISBN: 1-119-92373-5






Strategic Market Management
by David A. Aaker, Christine Moorman
392 Pages, Published 2017 by Wiley Global Education
ISBN-13: 978-1-119-39221-7, ISBN: 1-119-39221-7






Strategy from the Outside In
Profiting from Customer Value
by George S. Day, Christine Moorman
Published 2010
ISBN-13: 978-1-282-76473-6, ISBN: 1-282-76473-X






Strategic Market Management
by David A. Aaker, Christine Moorman
477 Pages, Published 2023 by Wiley Global Education
ISBN-13: 978-1-119-80289-1, ISBN: 1-119-80289-X






Strategy from the Outside In
Profiting from Customer Value by George S. Day and Christine Moorman
by George S. Day, Christine Moorman
304 Pages, Published 2010 by Mcgraw-Hill
ISBN-13: 978-0-07-176078-2, ISBN: 0-07-176078-4






STRATEGIC MARKET MANAGEMENT, 11TH EDITION
by JAMID UL ISLAM, ZILLUR RAHMAN, DAVID A. AAKER , CHRISTINE MOORMAN
Softcover, Published 2021 by Wiley India
ISBN-13: 978-93-5424-338-7, ISBN: 93-5424-338-X

All Authors

Christine Moorman

David Aaker

Thomas Redman

Harvard Business Review

Andrew Burt

Timothy Morey

George Day

Robert Palmatier

Ju-Yeon Lee

Donald Lehmann


All Bindings

Unknown

Paperback

Hardcover


All Editions

1st Edition

11th Edition

12th Edition


All Years

2023

2021

2020

2019

2018

2017

2010

2004


All Regions

English

India




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