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 | | Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management) by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4 |
 | | Strategy from the Outside In(1st Edition) Profiting from Customer Value (Business Books) by George S. Day, Christine Moorman Hardcover, 320 Pages, Published 2010 by Mcgraw-Hill Education ISBN-13: 978-0-07-174229-0, ISBN: 0-07-174229-8 |
 | | Customer Data and Privacy The Insights You Need from Harvard Business Review (HBR Insights Series) by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman Hardcover, Published 2020 by Harvard Business Review Press ISBN-13: 978-1-63369-991-5, ISBN: 1-63369-991-9 |
 | | Strategic Market Management, 11ed, (An Indian Adaptation) by Wiley India, David A. Aaker Hardcover, Published 2021 by Wiley ISBN-13: 978-93-5424-338-7, ISBN: 93-5424-338-X |
Christine Moorman
JAMID UL ISLAM, ZILLUR RAHMAN, DAVID A. AAKER , CHRISTINE MOORMAN
