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Books by Robert Palmatier






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-26209-9, ISBN: 0-367-26209-6






Marketing Strategy(1st Edition)
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
Paperback, 288 Pages, Published 2017 by Palgrave
ISBN-13: 978-1-137-52623-6, ISBN: 1-137-52623-8






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management)
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub
ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Hardcover, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-59393-0, ISBN: 1-138-59393-1






Marketing Analytics
Based on First Principles (Paperback)
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Paperback, 432 Pages, Published 2022 by Bloomsbury Publishing Plc, United Kingdom
ISBN-13: 978-1-352-01319-1, ISBN: 1-352-01319-3






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach -International Student Edition
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-82123-4, ISBN: 0-367-82123-0






Relationship Marketing
(Marketing Science Institute (MSI) Relevant Knowlege Series)
by Robert W. Palmatier
Paperback, 142 Pages, Published 2008 by Marketing Science Institute
ISBN-13: 978-0-9657114-9-4, ISBN: 0-9657114-9-8






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
432 Pages, Published 2022 by Bloomsbury Publishing
ISBN-13: 978-1-350-31840-3, ISBN: 1-350-31840-X






Marketing Analytics
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
Published 2022 by A&C Black
ISBN-13: 978-1-350-31841-0, ISBN: 1-350-31841-8






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
424 Pages, Published 2022 by Bloomsbury Academic
ISBN-13: 978-1-352-01321-4, ISBN: 1-352-01321-5






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
Paperback, 244 Pages, Published 2021 by Taylor & Francis Ltd, United Kingdom
ISBN-13: 978-0-367-78692-2, ISBN: 0-367-78692-3






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-352-01147-0, ISBN: 1-352-01147-6






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-350-30528-1, ISBN: 1-350-30528-6






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
244 Pages, Published 2019 by Routledge
ISBN-13: 978-1-351-38823-8, ISBN: 1-351-38823-1






Relationship Marketing in the Digital Age(1st Edition)
(Routledge Studies in Marketing)
by Robert W. Palmatier, Lena Steinhoff
Hardcover, 264 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-31002-5, ISBN: 1-138-31002-6






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
384 Pages, Published 2019 by Edward Elgar Publishing
ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8






Marketing Channel Strategy
An Omni-Channel Approach
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
374 Pages, Published 2019 by Routledge
ISBN-13: 978-1-00-064999-4, ISBN: 1-00-064999-7






Strategic Marketing Management
by Brian Murk Wood, Philip Kotler, Kevin Keller, Robert W. Palmatier, Louis W. Stern, Roger Best
Paperback, 464 Pages, Published 2016 by Pearson Learning Solutions
ISBN-13: 978-1-269-83278-6, ISBN: 1-269-83278-6






Marketing Channel Strategy(8th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Adel El-Ansary, Erin Anderson, Louis Stern, Anne Coughlan, Adel I. Ansary
Paperback, 496 Pages, Published 2016 by Routledge
ISBN-13: 978-0-13-335708-0, ISBN: 0-13-335708-2






Marketing Channel Strategy(8th Edition)
An Omni-Channel Approach
by Louis W. Stern, Robert W. Palmatier, Adel El-Ansary, Erin Anderson
Digital, 496 Pages, Published 2016 by Routledge
ISBN-13: 978-1-315-50643-2, ISBN: 1-315-50643-2



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