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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)) by Christine Moorman, Donald R. Lehmann, Marketing Science Institute Paperback, 292 Pages, Published 2004 by Marketing Science Institute ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7 |
Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management) by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4 |
Strategic Market Management(12th Edition) by David A. Aaker, Christine Moorman 482 Pages, Published 2023 by John Wiley & Sons ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5 |
Strategic Market Management 11E(11th Edition) by Christine Moorman, David A. Aaker Paperback, 380 Pages, Published 2017 by John Wiley & Sons Inc ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9 |
Strategic Market Management by David A. Aaker, Christine Moorman 477 Pages, Published 2023 by Wiley Global Education ISBN-13: 978-1-119-80289-1, ISBN: 1-119-80289-X |
Customer Data and Privacy The Insights You Need from Harvard Business Review by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman 176 Pages, Published 2020 by Harvard Business Press ISBN-13: 978-1-63369-987-8, ISBN: 1-63369-987-0 |
Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee 384 Pages, Published 2019 by Edward Elgar Publishing ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8 |
Strategy from the Outside In(1st Edition) Profiting from Customer Value (Business Books) by George S. Day, Christine Moorman Hardcover, 320 Pages, Published 2010 by Mcgraw-Hill Education ISBN-13: 978-0-07-174229-0, ISBN: 0-07-174229-8 |
Strategy from the Outside In Profiting from Customer Value by George S. Day and Christine Moorman by George S. Day, Christine Moorman 304 Pages, Published 2010 by Mcgraw-Hill ISBN-13: 978-0-07-176078-2, ISBN: 0-07-176078-4 |
Customer Data and Privacy The Insights You Need from Harvard Business Review: The Insights You Need from Harvard Business Review (Paperback) by Harvard Business Review, Thomas C. Redman, Timothy Morey, Andrew Burt, Christine Moorman Paperback, 176 Pages, Published 2020 by Harvard Business Review Press, United States ISBN-13: 978-1-63369-986-1, ISBN: 1-63369-986-2 |
Strategic Market Management 11e by David A. Aaker, Christine Moorman Paperback, 392 Pages, Published 2017 by Wiley ISBN-13: 978-1-119-44143-4, ISBN: 1-119-44143-9 |
Customer Data and Privacy The Insights You Need from Harvard Business Review (HBR Insights Series) by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman Hardcover, Published 2020 by Harvard Business Review Press ISBN-13: 978-1-63369-991-5, ISBN: 1-63369-991-9 |
Strategic Market Management, 11ed, (An Indian Adaptation) by Wiley India, David A. Aaker Hardcover, Published 2021 by Wiley ISBN-13: 978-93-5424-338-7, ISBN: 93-5424-338-X |
Renewable Energy and Wildlife Conservation (Wildlife Management and Conservation) by Christopher E., Steven M. Grodsky, Susan Rupp, Christopher E. Moorman Hardcover, 280 Pages, Published 2019 by Johns Hopkins University Press ISBN-13: 978-1-4214-3272-4, ISBN: 1-4214-3272-2 |
Wildlife Management and Conservation Ser. Renewable Energy and Wildlife Conservation by Christopher E. Moorman, Steven M. Grodsky, Susan Rupp 280 Pages, Published 2019 by Jhu Press ISBN-13: 978-1-4214-3273-1, ISBN: 1-4214-3273-0 |
livro estrategia de fora para dentro george s day christine moorman 2013 by George S. Day Softcover, Published by Bookman ISBN-13: 978-85-65837-95-8, ISBN: 85-65837-95-5 |
Strategic Market Management(1st Edition) Global Perspectives by David A. Aaker , David Damien Mcloughlin , Michael J. Pont , Patrick Olivelle Paperback, 368 Pages, Published 2010 by Wiley International Edition ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7 |
Stakeholder thinking in marketing by Michael Jay Polonsky 277 Pages, Published 2005 by Emerald Group Publishing ISBN-13: 978-1-84544-592-8, ISBN: 1-84544-592-9 |
Accountable Marketing Linking Marketing Actions to Financial Performance by David W. Stewart , Craig T. Gugel 298 Pages, Published 2016 by Routledge ISBN-13: 978-1-317-27483-4, ISBN: 1-317-27483-0 |
HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) by Clayton M. Christensen , Frederick F. Reichheld , Theordore Levitt , Philip Kotler , Harvard Business Review , Jon R. Katzenbach , Kathleen M. Eisenhardt , Lynda Gratton Paperback, 224 Pages, Published 2013 by Harvard Business Review Press ISBN-13: 978-1-4221-8988-7, ISBN: 1-4221-8988-0 |
Christine Moorman And Donald Lehmann Eds