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 | | Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management) by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4 |
 | | Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee 384 Pages, Published 2019 by Edward Elgar Publishing ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8 |
 | | Strategy from the Outside In(1st Edition) Profiting from Customer Value (Business Books) by George S. Day , Christine Moorman Hardcover, 320 Pages, Published 2010 by Mcgraw-Hill Education ISBN-13: 978-0-07-174229-0, ISBN: 0-07-174229-8 |
 | | Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)) by Christine Moorman , Donald R. Lehmann , Marketing Science Institute Paperback, 292 Pages, Published 2004 by Marketing Science Institute ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7 |
Ju-Yeon Lee
