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 | | Developing a Market Orientation(1st Edition) by Editor-Professor Rohit Deshpande, Marketing Science Institute Paperback, 328 Pages, Published 1999 by Sage Publications, Inc ISBN-13: 978-0-7619-1693-2, ISBN: 0-7619-1693-8 |
 | | Multinational product management(1st Edition) by Warren J. Keegan, American Marketing Association, Marketing Science Institute, Charles S. Mayer, May Keegan Paperback, 184 Pages, Published 1977 by American Marketing Association ISBN-13: 978-0-87757-092-9, ISBN: 0-87757-092-2 |
 | | Reflections on the Futures of Marketing Practice and Education (Report No. 96 129) by Marketing Science Institute, Donald R. Lehmann, Katherine E. Jocz Hardcover, 154 Pages, Published 1997 by Marketing Science Institute ISBN-13: 978-0-9657114-0-1, ISBN: 0-9657114-0-4 |
 | | Shopper Marketing(1st Edition) (MSI Relevant Knowledge Series) by Venkatesh Shankar, Marketing Science Institute Paperback, 50 Pages, Published 2011 by Marketing Science Institute ISBN-13: 978-0-9823877-3-3, ISBN: 0-9823877-3-3 |
 | | Developing a Market Orientation(1st Edition) by Rohit Deshpande, Marketing Science Institute Hardcover, 328 Pages, Published 1999 by Sage Publications, Inc ISBN-13: 978-0-7619-1692-5, ISBN: 0-7619-1692-X |
 | | Cognitive and Affective Responses to Advertising by Patricia Cafferata, Alice M. Tybout, P. Cafferata, Marketing Science Institute, Needham Harper Worldwide Hardcover, 432 Pages, Published 1988 by Lexington Books ISBN-13: 978-0-669-14830-5, ISBN: 0-669-14830-X |
 | | Nonverbal Communication in Advertising by Sidney Hecker, David W. Stewart, Marketing Science Institute, Young And Rubicam Hardcover, 304 Pages, Published 1988 by Lexington Books ISBN-13: 978-0-669-14172-6, ISBN: 0-669-14172-0 |
 | | Advertising and Consumer Psychology Volume 3 by Keith Sentis, Jerry Olson, Jerry Corrie Olson, J. Olson, Ted Bates Advertising, Marketing Science Institute Hardcover, 302 Pages, Published 1986 by Praeger ISBN-13: 978-0-275-92154-5, ISBN: 0-275-92154-9 |
 | | Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)) by Christine Moorman, Donald R. Lehmann, Marketing Science Institute Paperback, 292 Pages, Published 2004 by Marketing Science Institute ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7 |
 | | Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series) by Russell S. Winer, Marketing Science Institute Paperback, 82 Pages, Published 2005 by Marketing Science Institute ISBN-13: 978-0-9657114-6-3, ISBN: 0-9657114-6-3 |
 | | Essential Readings in Marketing (Marketing Science Institute (MSI)) by Leigh Mcalister, Ruth N. Bolton, And Ross Rizley, Ross Rizley, Marketing Science Institute Paperback, 196 Pages, Published 2006 by Marketing Science Institute ISBN-13: 978-0-9657114-5-6, ISBN: 0-9657114-5-5 |
 | | Essential Readings in Marketing New Advances In 2006-2010 by Ruth Nancy Bolton, Ross Rizley, Marketing Science Institute Paperback, 46 Pages, Published 2010 by Marketing Science Institute ISBN-13: 978-0-9823877-2-6, ISBN: 0-9823877-2-5 |
 | | International Marketing Managerial Issues, Research, and Opportunities (American Marketing Association Proceedings Series) by V. H. Kirpalani, Vishnu H. Kirpalani, Marketing Science Institute, American Marketing Association Paperback, 117 Pages, Published 1984 by Amer Marketing Assn ISBN-13: 978-0-87757-164-3, ISBN: 0-87757-164-3 |
 | | The Bibliography of Marketing Research Methods(3rd Edition) by John R. Dickinson, Marketing Science Institute Hardcover, 1,072 Pages, Published 1990 by Lexington Books ISBN-13: 978-0-669-21697-4, ISBN: 0-669-21697-6 |
 | | Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series) by Dominique M. Hanssens, Marketing Science Institute Paperback, 103 Pages, Published 2009 by Marketing Science Institute ISBN-13: 978-0-9823877-0-2, ISBN: 0-9823877-0-9 |
 | | Customer Value Management Optimizing the Value of the Firm's Customer Base (Marketing Science Institute Fast Forward Series) by Pieter Cornelis Verhoef, Katherine N. Lemon, Marketing Science Institute Paperback, 23 Pages, Published 2011 by Marketing Science Institute ISBN-13: 978-0-9823877-4-0, ISBN: 0-9823877-4-1 |
 | | Deriving joint space maps of bundle compositions and market segments an application to new product options by Wayne Desarbo, Marketing Science Institute 30 Pages, Published 1996 ISBN-13: 978-99909-3-769-5, ISBN: 99909-3-769-9 |
Marketing Science Institute
American Marketing Association
