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The New Direct Marketing(3rd Edition)
How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates, John Jameson, Rajeev Batra
Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1






The New direct marketing(2nd Edition)
How to implement a profit-driven database marketing strategy
by David Shepard Associates, Rajeev Batra
Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin
ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5






The New Direct Marketing(2nd Edition)
How to Implement a Profit-Driven Database Marketing Strategy
by David Shepard Association, Rajeev Batra
Hardcover, 512 Pages, Published 1994 by Irwin Professional Pub
ISBN-13: 978-1-55623-809-3, ISBN: 1-55623-809-6

All Authors

David Shepard Associates

Rajeev Batra

John Jameson


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