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Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
by Erich Joachimsthaler
253 Pages, Published 2007 by Harvard Business Press
ISBN-13: 978-1-4221-6331-3, ISBN: 1-4221-6331-8






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Digital, 352 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0437-4, ISBN: 1-4711-0437-0






Como Construir Marcas Líderes
by David A. Aaker, Erich Joachimsthaler
Published 2009 by Bookman Editora
ISBN-13: 978-85-60031-58-0, ISBN: 85-60031-58-8






Zarządzanie marką
by Erich Joachimsthaler
217 Pages, Published 2006
ISBN-13: 978-83-7361-912-8, ISBN: 83-7361-912-7






Harvard Business Review
Over merkenmanagement
by Erich Joachimsthaler, Diverse Auteurs, Vanja Walsmit
150 Pages, Published 2002 by Thema, Zaltbommel
ISBN-13: 978-90-5871-031-4, ISBN: 90-5871-031-9






Brandien johtaminen
by David A. Aaker, Erich Joachimsthaler, Pirkko Niinimäki
477 Pages, Published 2000
ISBN-13: 978-951-0-24994-9, ISBN: 951-0-24994-7

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