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Innovation Prowess
Leadership Strategies for Accelerating Growth
by George S. Day
138 Pages, Published 2013 by Wharton School Press
ISBN-13: 978-1-61363-027-3, ISBN: 1-61363-027-1

The Market Driven Organization
Attracting And Keeping Valuable Customers
by George S. Day
304 Pages, Published 2012 by Simon And Schuster
ISBN-13: 978-1-4711-0447-3, ISBN: 1-4711-0447-8

Strategy from the Outside In
Profiting from Customer Value by George S. Day and Christine Moorman
by George S. Day, Christine Moorman
304 Pages, Published 2010 by Mcgraw-Hill
ISBN-13: 978-0-07-176078-2, ISBN: 0-07-176078-4

See Sooner, Act Faster
How Vigilant Leaders Thrive in an Era of Digital Turbulence
by George S. Day, Paul J. H. Schoemaker
205 Pages, Published 2019 by Mit Press
ISBN-13: 978-0-262-35633-6, ISBN: 0-262-35633-3

Models of Buyer Behavior, Chapter 11
Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources
by George Day
Published 2011 by Marketing Classics Press
ISBN-13: 978-1-61311-054-6, ISBN: 1-61311-054-5

The New Era of Publishing at Yale; Being an Address Delivered on Alumni Day, February Twenty-Third, Nineteen Hundred and Fourteen
by George Day
22 Pages, Published 2010
ISBN-13: 978-1-176-87129-8, ISBN: 1-176-87129-3

Advanced Introduction to Marketing Strategy
by Day, George
144 Pages, Published 2022 by Edward Elgar Publishing
ISBN-13: 978-1-80037-789-9, ISBN: 1-80037-789-4

The function and organization of university presses; being an address delivered before the Association of American universities at Princeton, New Jersey, November sixth, nineteen hundred and fourteen Format
Trade paper
by George Day
Published 2010 by Nabu Press
ISBN-13: 978-1-176-61390-4, ISBN: 1-176-61390-1

Investigacin̤ de mercados
by David Aaker, George Day
715 Pages, Published 1995
ISBN-13: 978-968-422-286-1, ISBN: 968-422-286-6