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 | | Effective Advertising Understanding When, How, And Why Advertising Works by Gerard J. Tellis Paperback, Published 2009 by Sage Publications India Pvt Ltd ISBN-13: 978-81-7829-370-7, ISBN: 81-7829-370-6 |
 | | Unrelenting Innovation How To Build A Culture For Market Dominance (EDN -1) by Gerard J. Tellis Paperback, Published 2013 by Wiley ISBN-13: 978-81-265-4142-3, ISBN: 81-265-4142-3 |
