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Books by Gerard Tellis






Effective Advertising(1st Edition)
Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Gerard J. Tellis
Paperback, 216 Pages, Published 2003 by Sage Publications, Inc
Mobipocket_Ebook
ISBN-13: 978-0-7619-2253-7, ISBN: 0-7619-2253-9






How Transformative Innovations Shaped the Rise of Nations
From Ancient Rome to Modern America
by Gerard J. Tellis, Stav Rosenzweig
Hardcover, 319 Pages, Published 2018 by Anthem Press
ISBN-13: 978-1-78308-732-7, ISBN: 1-78308-732-3






Will and Vision
How Latecomers Grow to Dominate Markets
by Gerard J. Tellis, Peter N. Golder
Paperback, 340 Pages, Published 2006 by Figueroa Press
ISBN-13: 978-1-932800-25-8, ISBN: 1-932800-25-5






Unrelenting Innovation(1st Edition)
How to Create a Culture for Market Dominance (J-B Warren Bennis Series)
by Gerard J. Tellis
Hardcover, 352 Pages, Published 2013 by Jossey-Bass
ISBN-13: 978-1-118-35240-3, ISBN: 1-118-35240-8






Effective Advertising(1st Edition)
Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Gerard J. Tellis
Hardcover, 216 Pages, Published 2003 by Sage Publications, Inc
ISBN-13: 978-0-7619-2252-0, ISBN: 0-7619-2252-0






Will & Vision(1st Edition)
How Latecomers Grow to Dominate Markets
by Gerard J. Tellis, Peter N. Golder, Clayton Christensen
Hardcover, 256 Pages, Published 2001 by Mcgraw-Hill
ISBN-13: 978-0-07-137549-8, ISBN: 0-07-137549-X






Effective Advertising
Understanding When, How, And Why Advertising Works
by Gerard J. Tellis
Paperback, Published 2009 by Sage Publications India Pvt Ltd
ISBN-13: 978-81-7829-370-7, ISBN: 81-7829-370-6






Advertising and Sales Promotion Strategy(1st Edition)
by Gerard J. Tellis
Hardcover, 475 Pages, Published 1997 by Prentice Hall
ISBN-13: 978-0-321-01411-5, ISBN: 0-321-01411-1






Effective Advertising AND Social Media(2nd Edition)
Strategy AND Analytics
by Gerard Tellis
Paperback, 287 Pages, Published 2019 by Kendall Hunt Publishing
ISBN-13: 978-1-5249-2321-1, ISBN: 1-5249-2321-4






How Transformative Innovations Shaped the Rise of Nations
From Ancient Rome to Modern America
by Gerard Tellis, Stav Rosenzweig
332 Pages, Published 2018 by Anthem Press
ISBN-13: 978-1-78308-794-5, ISBN: 1-78308-794-3






How Transformative Innovations Shaped the Rise of Nations
From Ancient Rome to Modern America
by Gerard Tellis, Stav Rosenzweig
332 Pages, Published 2018 by Anthem Press
ISBN-13: 978-1-78308-795-2, ISBN: 1-78308-795-1






The SAGE Handbook of Advertising(1st Edition)
by Gerard J. Tellis, Tim Ambler, Professor Tim Ambler
Hardcover, 512 Pages, Published 2007 by Sage Publications Ltd
ISBN-13: 978-1-4129-1886-2, ISBN: 1-4129-1886-3






Marketing for a New Century
Effective Advertising: Understanding When, How, and Why Advertising Works
by Gerard J. Tellis
216 Pages, Published 2003 by Sage Publications
ISBN-13: 978-1-4522-6271-0, ISBN: 1-4522-6271-3






The Sage Handbook of Advertising
by Gerard J. Tellis , Tim Ambler
Paperback, 491 Pages, Published 2007 by Sage Publications (Ca)
ISBN-13: 978-1-4129-1887-9, ISBN: 1-4129-1887-1






Unrelenting Innovation
How To Build A Culture For Market Dominance (EDN -1)
by Gerard J. Tellis
Paperback, Published 2013 by Wiley
ISBN-13: 978-81-265-4142-3, ISBN: 81-265-4142-3






Effective Advertising
Understanding When, How, and Why Advertising Works
by Gerard J. Tellis
216 Pages, Published 2003 by Sage
ISBN-13: 978-1-4522-7674-8, ISBN: 1-4522-7674-9

All Authors

Gerard Tellis

Stav Rosenzweig

Golder, Peter N., Tellis, Gerard J.

Tellis

Tellis, G.J., Ambler, T. (Ed)


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