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Only Books by Golder, Peter N., Tellis, Gerard J. | X |
Unrelenting Innovation(1st Edition) How to Create a Culture for Market Dominance (J-B Warren Bennis Series) by Gerard J. Tellis Hardcover, 352 Pages, Published 2013 by Jossey-Bass ISBN-13: 978-1-118-35240-3, ISBN: 1-118-35240-8 |
The SAGE Handbook of Advertising(1st Edition) by Gerard J. Tellis , Tim Ambler , Professor Tim Ambler Hardcover, 512 Pages, Published 2007 by Sage Publications Ltd ISBN-13: 978-1-4129-1886-2, ISBN: 1-4129-1886-3 |
Will and Vision How Latecomers Grow to Dominate Markets by Gerard J. Tellis , Peter N. Golder Paperback, 340 Pages, Published 2006 by Figueroa Press ISBN-13: 978-1-932800-25-8, ISBN: 1-932800-25-5 |
Effective Advertising(1st Edition) Understanding When, How, and Why Advertising Works (Marketing for a New Century) by Gerard J. Tellis Paperback, 216 Pages, Published 2003 by Sage Publications, Inc Mobipocket_Ebook ISBN-13: 978-0-7619-2253-7, ISBN: 0-7619-2253-9 |
Will and Vision How Latecomers Grow to Dominate Markets by Tellis, Gerard J. & Golder, Peter N. Hardcover, Published 2001 by Mcgraw-Hill Inc., Us |
Will & Vision(1st Edition) How Latecomers Grow to Dominate Markets by Gerard J. Tellis , Peter N. Golder , Clayton Christensen Hardcover, 256 Pages, Published 2001 by Mcgraw-Hill ISBN-13: 978-0-07-137549-8, ISBN: 0-07-137549-X |
Advertising and Sales Promotion Strategy(1st Edition) by Gerard J. Tellis Hardcover, 475 Pages, Published 1997 by Prentice Hall ISBN-13: 978-0-321-01411-5, ISBN: 0-321-01411-1 |