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Unrelenting Innovation(1st Edition)
How to Create a Culture for Market Dominance (J-B Warren Bennis Series)
by Gerard J. Tellis
Hardcover, 352 Pages, Published 2013 by Jossey-Bass
ISBN-13: 978-1-118-35240-3, ISBN: 1-118-35240-8






The SAGE Handbook of Advertising(1st Edition)
by Gerard J. Tellis , Tim Ambler , Professor Tim Ambler
Hardcover, 512 Pages, Published 2007 by Sage Publications Ltd
ISBN-13: 978-1-4129-1886-2, ISBN: 1-4129-1886-3






Will and Vision
How Latecomers Grow to Dominate Markets
by Gerard J. Tellis , Peter N. Golder
Paperback, 340 Pages, Published 2006 by Figueroa Press
ISBN-13: 978-1-932800-25-8, ISBN: 1-932800-25-5






Effective Advertising(1st Edition)
Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Gerard J. Tellis
Paperback, 216 Pages, Published 2003 by Sage Publications, Inc
Mobipocket_Ebook
ISBN-13: 978-0-7619-2253-7, ISBN: 0-7619-2253-9






Will and Vision
How Latecomers Grow to Dominate Markets
by Tellis, Gerard J. & Golder, Peter N.
Hardcover, Published 2001 by Mcgraw-Hill Inc., Us






Will & Vision(1st Edition)
How Latecomers Grow to Dominate Markets
by Gerard J. Tellis , Peter N. Golder , Clayton Christensen
Hardcover, 256 Pages, Published 2001 by Mcgraw-Hill
ISBN-13: 978-0-07-137549-8, ISBN: 0-07-137549-X






Advertising and Sales Promotion Strategy(1st Edition)
by Gerard J. Tellis
Hardcover, 475 Pages, Published 1997 by Prentice Hall
ISBN-13: 978-0-321-01411-5, ISBN: 0-321-01411-1



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