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Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
Brand Leadership Building Assets in an Information Economy by David Allen Aaker, Erich Joachimsthaler Hardcover, 352 Pages, Published 2000 by Free Press Import ISBN-13: 978-0-684-86645-1, ISBN: 0-684-86645-5 |
Joachimsthaler Aaker