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Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Brand Leadership
Building Assets in an Information Economy
by David Allen Aaker, Erich Joachimsthaler
Hardcover, 352 Pages, Published 2000 by Free Press
Import
ISBN-13: 978-0-684-86645-1, ISBN: 0-684-86645-5

All Authors

David Aaker

Joachimsthaler Aaker

Erich Joachimsthaler




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