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The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50210-4, ISBN: 1-317-50210-8






The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
320 Pages, Published 2012 by Mcgraw Hill Professional
ISBN-13: 978-0-07-178290-6, ISBN: 0-07-178290-7






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-282-9, ISBN: 1-61674-282-8






P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-445-8, ISBN: 1-61674-445-6






The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50209-8, ISBN: 1-317-50209-4






Marketing Issues in Transitional Economies
by Rajeev Batra
287 Pages, Published 2012 by Springer Science & Business Media
ISBN-13: 978-1-4615-5009-9, ISBN: 1-4615-5009-2






The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay
Published 2012
ISBN-13: 978-1-280-67966-7, ISBN: 1-280-67966-2






P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-446-5, ISBN: 1-61674-446-4






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-283-6, ISBN: 1-61674-283-6






The New Direct Marketing
How to Implement a Profit-Driven Database Marketing Strategy
by Rajeev Batra
Published 1999
ISBN-13: 978-0-07-138343-1, ISBN: 0-07-138343-3






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-063-4, ISBN: 1-61674-063-9






Branding Israel
(a) by Grace Augustine, Rajeev Batra and David Vannette (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine, David Vannette
Published 2009
ISBN-13: 978-1-61674-061-0, ISBN: 1-61674-061-2






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine
ISBN-13: 978-1-61674-064-1, ISBN: 1-61674-064-7






Branding Israel
(a) by Grace Augustine, David Vannette and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine, David Vannette
ISBN-13: 978-1-61674-062-7, ISBN: 1-61674-062-0






Leveraging Consumer Psychology for Effective Health Communications
the Obesity Challenge : The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Digital, 406 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-46616-1, ISBN: 1-317-46616-0






Leveraging Consumer Psychology for Effective Health Communications
the Obesity Challenge : The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Digital, 406 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-46615-4, ISBN: 1-317-46615-2






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Digital, 464 Pages, Published 2003 by Lawrence Erlbaum Associates Inc
ISBN-13: 978-1-4106-0725-6, ISBN: 1-4106-0725-9






Advertising Management Marketing Management Series. in English
by Rajeev Batra
771 Pages, Published 1998
ISBN-13: 978-7-300-02703-6, ISBN: 7-300-02703-2






ADVERTISING MANAGEMENT
by Rajeev Batra
Published by Pearson India
ISBN-13: 978-93-5606-513-0, ISBN: 93-5606-513-6

All Authors

Rajeev Batra

Grace Augustine

Colleen Seifert

Diann Brei

Amitava Chattopadhyay

David Vannette

Victor Strecher

Punam Anand Keller

Aysegul Ozsomer

Linda Scott


All Years

2015

2012

2009

2003

1999

1998


All Regions

English

India

China




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