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 | | Future of Purpose-Driven Branding Signature Programs that Impact & Inspire Both Business and Society by David A. Aaker and Varsha Jain Hardcover, Published 2023 by Wiley India ISBN-13: 978-93-5746-089-7, ISBN: 93-5746-089-6 |
 | | Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement by Jagdish N. Sheth , Varsha Jain , Emmanuel Mogaji , Anupama Ambika 315 Pages, Published 2023 by Springer Nature ISBN-13: 978-3-031-33898-4, ISBN: 3-031-33898-7 |
 | | Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage by Jagdish N. Sheth , Varsha Jain , Emmanuel Mogaji , Anupama Ambika 308 Pages, Published 2023 by Springer Nature ISBN-13: 978-3-031-37097-7, ISBN: 3-031-37097-X |
 | | Managing Brand Equity by David A. Aaker 299 Pages, Published 2009 by Simon And Schuster ISBN-13: 978-1-4391-8838-5, ISBN: 1-4391-8838-6 |
 | | Creating Signature Stories Strategic Messaging that Energizes, Persuades and Inspires by David Aaker 191 Pages, Published 2018 by Morgan James Publishing ISBN-13: 978-1-68350-612-6, ISBN: 1-68350-612-X |
 | | Aaker on Branding 20 Branding Principles That Drive Success by David Aaker , Samira Dasgupta Paperback, 252 Pages, Published 2015 by Sage Publications ISBN-13: 978-93-5150-390-3, ISBN: 93-5150-390-9 |
 | | Political Branding More Than Parties, Leaders and Policies by Christopher Pich , Bruce I. Newman 166 Pages, Published 2020 by Routledge ISBN-13: 978-1-00-025794-6, ISBN: 1-00-025794-0 |
 | | Building Strong Brands by David A. Aaker Digital, 400 Pages, Published 2012 by Simon & Schuster Ltd ISBN-13: 978-1-4711-0438-1, ISBN: 1-4711-0438-9 |
 | | Innovative Business Practices Prevailing a Turbulent Era by Demetris Vrontis , Alkis Thrassou Paperback, 407 Pages, Published 2013 ISBN-13: 978-1-4438-4993-7, ISBN: 1-4438-4993-6 |
 | | Troll Proof Branding in the Age of Doppelgangers by Gaurav Sood 276 Pages, Published 2022 by Sage Publications Pvt. Limited ISBN-13: 978-93-5479-353-0, ISBN: 93-5479-353-3 |
