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Books by John Quelch






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5






Marketing Management Text and Cases(1st Edition)
by Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Hardcover, 512 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-296762-3, ISBN: 0-07-296762-5






Ethics in Marketing
Chapter 4.6
by John Quelch, Craig N. Smith
Paperback, Published 1994 by Irwin Professional Publishing,U.S.
ISBN-13: 978-0-256-18596-6, ISBN: 0-256-18596-4






Consumers, Corporations, and Public Health(1st Edition)
A Case-Based Approach to Sustainable Business
by John A. Quelch
Paperback, 392 Pages, Published 2016 by Oxford University Press
ISBN-13: 978-0-19-023512-3, ISBN: 0-19-023512-8






Advertising and Promotion Management
A Manager's Guide to Theory and Practice
by Paul W. Farris, John Quelch
313 Pages
ISBN-13: 978-0-8357-5205-3, ISBN: 0-8357-5205-4






All Business is Local
Why Place Matters More than Ever in a Global, Virtual World
by John Quelch, Katherine Jocz
256 Pages, Published 2012 by Portfolio Penguin
ISBN-13: 978-0-241-96165-0, ISBN: 0-241-96165-3






Rmit University Mktg1100 Markiting Management and Implementation
by William Zikmund, Michael D'amico, John Quelch, Christopher Bartlett
188 Pages, Published 2009 by Cengage Learning
ISBN-13: 978-0-17-018163-1, ISBN: 0-17-018163-4






Mktg1100 Markiting Management & Implementation
by William G. Zikmund, Michael D'amico, John Quelch, Christopher Bartlett
188 Pages, Published 2008 by Cengage Learning
ISBN-13: 978-0-17-017779-5, ISBN: 0-17-017779-3






Instructors Manual
by John Quelch, Guillermo Dandrea
Paperback, Published 2002 by Pearson Education Dump List
ISBN-13: 978-0-13-089501-1, ISBN: 0-13-089501-6






Literacy Issues within Victoria's Job Network, Job Search Training Programs
by John Quelch, Language Australia
Spiral, 39 Pages, Published 2000
ISBN-13: 978-1-876768-21-8, ISBN: 1-876768-21-5






Cases on Product Management
by John Quelch
562 Pages, Published 1996 by Irwin Professional Publishing
ISBN-13: 978-0-256-18914-8, ISBN: 0-256-18914-5






Ethics in Marketing
Chapter 3.1
by John Quelch, Craig N. Smith
Paperback, Published 1994 by Irwin Professional Publishing
ISBN-13: 978-0-256-18594-2, ISBN: 0-256-18594-8






Ethics in Marketing
Chapter 4.6
by N. Craig Smith, John Quelch
Paperback, Published 1994 by Irwin Professional Publishing
ISBN-13: 978-0-256-18595-9, ISBN: 0-256-18595-6






Ethics in Marketing Chapters 7.1
by John Quelch, Craig N. Smith
Paperback, Published 1994 by Irwin Professional Publishing
ISBN-13: 978-0-256-18597-3, ISBN: 0-256-18597-2






Advertising and Promotion Management
A Managers Guide to Theory and Practice
by Paul Farris, John Quelch
Published 1983
ISBN-13: 978-0-318-77280-6, ISBN: 0-318-77280-9






Choice Matters
How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)
by Gordon T. Moore, Emily C. Boudreau, John A. Quelch
Paperback, 264 Pages, Published 2018 by Oxford University Press
ISBN-13: 978-0-19-088613-4, ISBN: 0-19-088613-7






Greater Good(1st Edition)
How Good Marketing Makes for Better Democracy
by John A. Quelch, Katherine E. Jocz
Hardcover, 339 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-1735-4, ISBN: 1-4221-1735-9






The New Global Brands(1st Edition)
Managing Non-Government Organizations in the 21st Century
by Dr. John A. Quelch, Nathalie Laidler-Kylander, Laidler-Kylander Quelch
Hardcover, 336 Pages, Published 2005 by South-Western College Pub
ISBN-13: 978-0-324-32023-7, ISBN: 0-324-32023-X






The Global Market(1st Edition)
Developing a Strategy to Manage Across Borders
by John A. Quelch, Rohit Deshpande, Deshpande Quelch
Hardcover, 432 Pages, Published 2004 by Jossey-Bass
ISBN-13: 978-0-7879-6857-1, ISBN: 0-7879-6857-9






Cases in Strategic Marketing Management(1st Edition)
Business Strategies in Muslim Countries
by John A. Quelch
Paperback, 178 Pages, Published 2000 by Pearson College Div
ISBN-13: 978-0-13-028357-3, ISBN: 0-13-028357-6



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