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Only Books by Christine Moorman

Only Books Published in 2004

Assessing Marketing Strategy Performance
(Marketing Science Institute (MSI))
by Christine Moorman, Donald R. Lehmann, Marketing Science Institute
Paperback, 292 Pages, Published 2004 by Marketing Science Institute
ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7

Christine Moorman

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