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 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
 | | Strategic Market Management Global Perspectives(1st Edition) (Pb 2017) by David A. Aaker, David Damien Mcloughlin Paperback, 368 Pages, Published 2017 by Wiley India ISBN-13: 978-81-265-4892-7, ISBN: 81-265-4892-4 |
David Aaker
