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Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






From Fargo to the World of Brands(1st Edition)
My Story So Far
by David A. Aaker
Paperback, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-495-2, ISBN: 1-58736-495-6






Probation, Parole, and Community Corrections in the United States(1st Edition)
by Stephen G. Gibbons, John D. Rosecrance, David Aaker
Paperback, 448 Pages, Published 2004 by Prentice Hall
ISBN-13: 978-0-205-35946-2, ISBN: 0-205-35946-9






Abaixo Os Silos Como Criar Um Marketing Eficaz E Vencedor No Segmentado Mundo Das Organizacoes(1st Edition)
(Em Portuguese do Brasil)
by David Aaker
Paperback, 232 Pages, Published 2011 by Bookman
ISBN-13: 978-85-7780-814-4, ISBN: 85-7780-814-9






Estrategia de La Cartera de Marcas(1st Edition)
(Spanish Edition)
by David Aaker
Paperback, 404 Pages, Published 2005 by Gestion 2000
ISBN-13: 978-84-8088-652-9, ISBN: 84-8088-652-8






Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4






Essentials of Marketing Research(1st Edition)
by Vineet Kumar , David A. Aaker , George S. Day
Hardcover, 640 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker , Erich Joachimsthaler , John Quelch , David Harding , Harvard Business Review , Regina Fazio Maruca , David Kenny , Vijay Vishwanath , Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5

All Authors

David Aaker

Alexander Biel

Erich Joachimsthaler

Joachimsthaler Aaker

David Damien Mcloughlin

Michael Pont

Patrick Olivelle

Biel

Aaker

John Rosecrance


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1993


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