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 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0 |
 | | Brand Equity and Advertising Advertising's Role in Building Strong Brands by Alexander L. Biel, David A. Aaker Digital, 432 Pages, Published 2013 by Psychology Press Ltd ISBN-13: 978-1-317-75983-6, ISBN: 1-317-75983-4 |
 | | Creating Images and the Psychology of Marketing Communication by Lynn R. Kahle , Chung-Hyun Kim Ebook, 440 Pages, Published 2006 by Psychology Press ISBN-13: 978-1-135-60664-0, ISBN: 1-135-60664-1 |
 | | Advertising Management(5th Edition) by Rajeev Batra , David A. Aaker , John G. Myers , Twain M. Paperback, 754 Pages, Published 2002 by Pearson India ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8 |
 | | Advances in Culture, Tourism and Hospitality Research Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by Arch G. Woodside , Alfred Ogle , Carol Megehee 324 Pages, Published 2009 by Emerald Group Publishing ISBN-13: 978-1-84950-604-5, ISBN: 1-84950-604-3 |
 | | Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice by Adamantios Diamantopoulos , Wolfgang Fritz , Lutz Hildebrandt 627 Pages, Published 2013 by Springer Science & Business Media ISBN-13: 978-3-8349-3722-3, ISBN: 3-8349-3722-3 |
 | | Relationship Marketing Concepts, Theories and cases, (Second Edition) by Supriya Biswas Paperback, 480 Pages, Published 2014 by Phi Learning, New Delhi ISBN-13: 978-81-203-4875-2, ISBN: 81-203-4875-3 |
 | | Advances in Global Leadership by William H. Mobley , Ming Li , Ying Wang Hardcover, 421 Pages, Published 2012 by Emerald Group Publishing Limited ISBN-13: 978-1-78052-002-5, ISBN: 1-78052-002-6 |
Aaker, David A (Editor), and Biel, Alexander L
