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Brand Relevance(1st Edition) Making Competitors Irrelevant by David A. Aaker Hardcover, 400 Pages, Published 2011 by Jossey-Bass ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0 |
Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
Strategic Market Management(1st Edition) Global Perspectives by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle Paperback, 368 Pages, Published 2010 by Wiley International Edition ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7 |
Harvard Business Review on Brand Management(1st Edition) (Harvard Business Review Paperback Series) by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan Paperback, 204 Pages, Published 1999 by Harvard Business Press ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5 |
From Fargo to the World of Brands(1st Edition) My Story So Far by David A. Aaker Paperback, 408 Pages, Published 2005 by Iceni Books ISBN-13: 978-1-58736-495-2, ISBN: 1-58736-495-6 |
Building the Brand-Driven Business(1st Edition) Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, Michael Dunn, David A. Aaker, Robert Powell Hardcover, 320 Pages, Published 2002 by Jossey-Bass ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4 |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
Markenrelevanz(1st Edition) Erfolgreich Wettbewerber Ausschalten (German Edition) by David A. Aaker, Birgit Reit Hardcover, 168 Pages, Published 2013 by Wiley-Vch Verlag Gmbh ISBN-13: 978-3-527-50727-6, ISBN: 3-527-50727-2 |
Brand Leadership - Die Strategie für Siegermarken(1st Edition) by Joachimsthaler Aaker Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall ISBN-13: 978-3-8272-7042-9, ISBN: 3-8272-7042-1 |
Essentials of Marketing Research(1st Edition) by Vineet Kumar , David A. Aaker , George S. Day Hardcover, 640 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2 |