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Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8

Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0

Marketing Research(9th Edition)
by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4

Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1

From Fargo to the World of Brands(1st Edition)
My Story So Far
by David A. Aaker
Paperback, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-495-2, ISBN: 1-58736-495-6

Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker, Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4

Strategic Market Management(7th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 368 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-48426-4, ISBN: 0-471-48426-1

Marketing Research(8th Edition)
by David A. Aaker, George S. Day, V. Kumar
Hardcover, 800 Pages, Published 2003 by Wiley
ISBN-13: 978-0-471-23057-1, ISBN: 0-471-23057-X

Outlines & Highlights for Strategic Market Management by Aaker, ISBN(7th Edition)
0471484261 (Cram101 Textbook Outlines)
by Cram101 Textbook Reviews, David A. Aaker
Paperback, 260 Pages, Published 2006 by Cram101
ISBN-13: 978-1-4288-0700-6, ISBN: 1-4288-0700-4