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Marketing Research(9th Edition) by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews Hardcover, 792 Pages, Published 2006 by Wiley ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4 |
Building the Brand-Driven Business(1st Edition) Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell Hardcover, 320 Pages, Published 2002 by Jossey-Bass ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4 |