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Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Building Strong Brands
by David A. Aaker
Paperback, 400 Pages, Published 2010 by Simon & Schuster Ltd
ISBN-13: 978-1-84983-040-9, ISBN: 1-84983-040-1






Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4






Marketing Research
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Paperback, Published 2018 by John Wiley & Sons Inc
ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2






Strategic Market Management
by David A. Aaker, Damien Aaker Mcloughlin
Paperback, 368 Pages, Published 2007 by John Wiley & Sons
ISBN-13: 978-0-470-05986-9, ISBN: 0-470-05986-9






Strategic Market Management 11E(11th Edition)
by Christine Moorman, David A. Aaker
Paperback, 406 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Marketing Research
by David A. Aaker
Published 2016 by Wiley
ISBN-13: 978-1-119-23608-5, ISBN: 1-119-23608-8






J-B Short Format Ser.
Three Threats to Brand Relevance : Strategies That Work
by David A. Aaker
52 Pages, Published 2013 by John Wiley & Sons
ISBN-13: 978-1-118-65802-4, ISBN: 1-118-65802-7






Brand Equity and Advertising
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Digital, 390 Pages, Published 2013 by Psychology Press Ltd
ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6






Marketing Research(11th Edition)
by David A. Aaker, V. Kumar, Robert Leone, George S. Day, Kumar Aaker
Paperback, 647 Pages, Published 2012 by John Wiley & Sons
International Edition
ISBN-13: 978-1-118-32181-2, ISBN: 1-118-32181-2






Building Strong Brands
by David A. Aaker
Digital, 400 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0438-1, ISBN: 1-4711-0438-9






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Digital, 352 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0437-4, ISBN: 1-4711-0437-0






Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
368 Pages, Published 2009 by Simon And Schuster
ISBN-13: 978-1-4391-8883-5, ISBN: 1-4391-8883-1






Marketing Research(9th Edition)
by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4






Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Managing Brand Equity
by David A. Aaker
299 Pages, Published 2009 by Simon And Schuster
ISBN-13: 978-1-4391-8838-5, ISBN: 1-4391-8838-6






Brand Leadership
Building Assets In an Information Economy
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Paperback, 368 Pages, Published 2009 by Free Press
Mobipocket_Ebook
ISBN-13: 978-1-4391-7291-9, ISBN: 1-4391-7291-9






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
222 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-891-3, ISBN: 1-64279-891-6



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