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Only Books by David Aaker | X |
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Brand Relevance(1st Edition) Making Competitors Irrelevant by David A. Aaker Hardcover, 400 Pages, Published 2011 by Jossey-Bass ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0 |
Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
Essentials of Marketing Research(1st Edition) by Vineet Kumar , David A. Aaker , George S. Day Hardcover, 640 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2 |
Building the Brand-Driven Business(1st Edition) Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell Hardcover, 320 Pages, Published 2002 by Jossey-Bass ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4 |
David Aaker
Hardcover