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 | | Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
 | | Brand Leadership. Die Strategie für Siegermarken(1st Edition) by David A. Aaker, Erich Joachimsthaler Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall ISBN-13: 978-3-8272-7044-3, ISBN: 3-8272-7044-8 |
 | | Hidden in Plain Sight(1st Edition) How to Find and Execute Your Company's Next Big Growth Strategy by Erich Joachimsthaler Hardcover, 272 Pages, Published 2007 by Harvard Business School Press ISBN-13: 978-1-4221-0165-0, ISBN: 1-4221-0165-7 |
Erich Joachimsthaler
