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Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5






Como Construir Marcas Líderes(1st Edition)
by David A. Aaker, Erich Joachimsthaler
Paperback, 324 Pages, Published 2007 by Bookman
ISBN-13: 978-85-60031-68-9, ISBN: 85-60031-68-5






Nuevas tendencias en márketing(1st Edition)
by Vv.Aa., Harvard Business Review, Patricia B. Seybold, David A. Aaker, Erich Joachimsthaler
Paperback, 200 Pages, Published 2002 by Ediciones Deusto
ISBN-13: 978-84-234-2007-0, ISBN: 84-234-2007-8






Brand Leadership. Die Strategie für Siegermarken(1st Edition)
by David A. Aaker, Erich Joachimsthaler
Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall
ISBN-13: 978-3-8272-7044-3, ISBN: 3-8272-7044-8






Hidden in Plain Sight(1st Edition)
How to Find and Execute Your Company's Next Big Growth Strategy
by Erich Joachimsthaler
Hardcover, 272 Pages, Published 2007 by Harvard Business School Press
ISBN-13: 978-1-4221-0165-0, ISBN: 1-4221-0165-7






Brand Leadership - Die Strategie für Siegermarken(1st Edition)
by Joachimsthaler Aaker
Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall
ISBN-13: 978-3-8272-7042-9, ISBN: 3-8272-7042-1

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