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Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






From Fargo to the World of Brands(1st Edition)
My Story So Far
by David A. Aaker
Paperback, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-495-2, ISBN: 1-58736-495-6






Markenrelevanz(1st Edition)
Erfolgreich Wettbewerber Ausschalten (German Edition)
by David A. Aaker, Birgit Reit
Hardcover, 168 Pages, Published 2013 by Wiley-Vch Verlag Gmbh
ISBN-13: 978-3-527-50727-6, ISBN: 3-527-50727-2






Brand Leadership - Die Strategie für Siegermarken(1st Edition)
by Joachimsthaler Aaker
Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall
ISBN-13: 978-3-8272-7042-9, ISBN: 3-8272-7042-1






Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker , Erich Joachimsthaler , John Quelch , David Harding , Harvard Business Review , Regina Fazio Maruca , David Kenny , Vijay Vishwanath , Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5






Essentials of Marketing Research(1st Edition)
by Vineet Kumar , David A. Aaker , George S. Day
Hardcover, 640 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2

All Authors

David Aaker

Alexander Biel

Erich Joachimsthaler

Patrick Olivelle

Michael Pont

David Damien Mcloughlin

Joachimsthaler Aaker

Aaker

Biel

Aaker, David A., and Reit, Birgit (Translated by)


All Bindings

Hardcover

Paperback

Unknown


All Years

2016

2013

2011

2010

2005

2001

2000

1993


All Regions

English

German




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