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Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Marketing Research(4th Edition)
by David A. Aaker, George S. Day
Hardcover, 784 Pages, Published 1990 by Wiley
ISBN-13: 978-0-471-61351-0, ISBN: 0-471-61351-7






Developing Business Strategies(2nd Edition)
(Wiley Series on Marketing Management)
by David A. Aaker
Hardcover, 364 Pages, Published 1988 by Wiley
ISBN-13: 978-0-471-60296-5, ISBN: 0-471-60296-5






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






Developing Business Strategies(3rd Edition)
by David Aaker -.
Hardcover, 416 Pages, Published 1992 by John Wiley & Sons Publishing -
Import
ISBN-13: 978-0-471-55722-7, ISBN: 0-471-55722-6






Strategisches Markt-Management
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln (German Edition)
by David A. Aaker
Hardcover, 365 Pages, Published 1989 by Gabler Verlag
ISBN-13: 978-3-409-13339-5, ISBN: 3-409-13339-9

All Authors

David Aaker

Arnold Zweig

George Day

John Myers

Rajeev Batra


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