David A. Aaker | Get Textbooks | New Textbooks | Used Textbooks

Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4

Essentials of Marketing Research,(2nd Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 512 Pages, Published 2001 by Wiley
International Edition
ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X

Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5

Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0

Marketing Research,(7th Edition)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 816 Pages, Published 2000 by Wiley
ISBN-13: 978-0-471-36340-8, ISBN: 0-471-36340-5

Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker, Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4

Marketing Research(8th Edition)
by David A. Aaker, George S. Day, V. Kumar
Hardcover, 800 Pages, Published 2003 by Wiley
ISBN-13: 978-0-471-23057-1, ISBN: 0-471-23057-X

Brand Leadership
Building Assets in an Information Economy
by David Allen Aaker, Erich Joachimsthaler
Hardcover, 352 Pages, Published 2000 by Free Press
Import
ISBN-13: 978-0-684-86645-1, ISBN: 0-684-86645-5

WIE Marketing Research(8th Edition)
by David A. Aaker, George S. Day, Vineet Kumar, D.A. Aaker
Hardcover, 800 Pages, Published 2003 by Wiley
ISBN-13: 978-0-471-45168-6, ISBN: 0-471-45168-1