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Books by Aaker






Strategic Market Management(9th Edition)
(Strategic Market Managment)
by Professor David A. Aaker, Aakar D. A.
Paperback, 352 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31724-2, ISBN: 0-470-31724-8






Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






Marketing Research(10th Edition)
by Aaker-David-A, V. Kumar, George S. Day, Robert P. Leone
Paperback, 770 Pages, Published 2010 by John Wiley & Sons Ltd
International Edition
ISBN-13: 978-0-470-52461-9, ISBN: 0-470-52461-8






Building Strong Brands(9th Edition)
by David A.
Hardcover, 400 Pages, Published 1995 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-02-900151-6, ISBN: 0-02-900151-X






Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1






Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4






Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Strategic Market Management(7th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 368 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-48426-4, ISBN: 0-471-48426-1






Strategic Market Management(7th Edition)
International Edition
by David A. Aaker
Paperback, 352 Pages, Published 2004 by John Wiley & Sons
ISBN-13: 978-0-471-65903-7, ISBN: 0-471-65903-7






Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7






Strategic Market Management(3rd Edition)
by David A. Aaker
Paperback, 416 Pages, Published 1993 by John Wiley & Sons
ISBN-13: 978-0-471-30588-0, ISBN: 0-471-30588-X






Marketing Research,(7th Edition)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 816 Pages, Published 2000 by Wiley
ISBN-13: 978-0-471-36340-8, ISBN: 0-471-36340-5






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Paperback, 368 Pages, Published 2002 by Simon & Schuster (Paper)
International Edition
ISBN-13: 978-0-7432-0767-6, ISBN: 0-7432-0767-X






Marketing Research(5th Edition)
by David A. Aaker, George S. Day, V. Kumar
Paperback, 800 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-55254-3, ISBN: 0-471-55254-2






Consumerism Search for the Consumer Interest by David A Aaker and George Sutherland Day 1974 Hardcover(2nd Edition)
by David A. Aaker, George S. Day, George Sutherland Day
Hardcover, 400 Pages, Published 1974 by Free Press
ISBN-13: 978-0-02-900060-1, ISBN: 0-02-900060-2






Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Strategic Market Management(5th Edition)
(STRATEGIC MARKET MANAGMENT)
by David A. Aaker
Paperback, 352 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17743-2, ISBN: 0-471-17743-1






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Marketing Research.,(4th Edition)
by David A. Aaker, George S. Day
Paperback, 784 Pages, Published 1990 by John Wiley & Sons
ISBN-13: 978-0-471-51735-1, ISBN: 0-471-51735-6



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