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Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8

Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0

Building Strong Brands(9th Edition)
by David A.
Hardcover, 400 Pages, Published 1995 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-02-900151-6, ISBN: 0-02-900151-X

Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4

Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5

Marketing Research,(7th Edition)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 816 Pages, Published 2000 by Wiley
ISBN-13: 978-0-471-36340-8, ISBN: 0-471-36340-5

Consumerism Search for the Consumer Interest by David A Aaker and George Sutherland Day 1974 Hardcover(2nd Edition)
by David A. Aaker, George S. Day, George Sutherland Day
Hardcover, 400 Pages, Published 1974 by Free Press
ISBN-13: 978-0-02-900060-1, ISBN: 0-02-900060-2

Essentials of Marketing Research,(2nd Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 512 Pages, Published 2001 by Wiley
International Edition
ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X

Marketing Research(4th Edition)
by David A. Aaker, George S. Day
Hardcover, 784 Pages, Published 1990 by Wiley
ISBN-13: 978-0-471-61351-0, ISBN: 0-471-61351-7

Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0

Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1

Marketing Research(11th Edition)
by David A. Aaker, Dr V. Kumar, Robert Leone, George S. Day
Hardcover, 768 Pages, Published 2012 by Wiley
ISBN-13: 978-1-118-15663-6, ISBN: 1-118-15663-3

Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3

Humor, Seriously
Why Humor Is a Secret Weapon in Business and Life (and How Anyone Can Harness It. Even You.) (Hardback)
by Jennifer Lynn Aaker, Naomi Bagdonas
Hardcover, 272 Pages, Published 2021 by Currency
ISBN-13: 978-0-593-13528-0, ISBN: 0-593-13528-8

Brand Leadership. Die Strategie für Siegermarken(1st Edition)
by David A. Aaker, Erich Joachimsthaler
Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall
ISBN-13: 978-3-8272-7044-3, ISBN: 3-8272-7044-8

Aaker on Branding(Illustrated)
20 Principles That Drive Success
by David Aaker
Hardcover, 220 Pages, Published 2014 by Morgan James Publishing
ISBN-13: 978-1-61448-870-5, ISBN: 1-61448-870-3

Marketing Research(9th Edition)
by Professor David A. Aaker , George S. Day , V. Kumar , Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4

Essentials of Marketing Research(1st Edition)
by Vineet Kumar , David A. Aaker , George S. Day
Hardcover, 640 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2

Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis , Michael Dunn , David A. Aaker , Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4

Marketing Research(10th Edition)
by David A. Aaker , V. Kumar , George S. Day , Robert P. Leone
Hardcover, 816 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31725-9, ISBN: 0-470-31725-6