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Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7






Marketing Research(5th Edition)
by David A. Aaker, George S. Day, V. Kumar
Paperback, 800 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-55254-3, ISBN: 0-471-55254-2






Strategic Market Management(3rd Edition)
by David A. Aaker
Paperback, 416 Pages, Published 1993 by John Wiley & Sons
ISBN-13: 978-0-471-30588-0, ISBN: 0-471-30588-X






Marketing Research.,(4th Edition)
by David A. Aaker, George S. Day
Paperback, 784 Pages, Published 1990 by John Wiley & Sons
ISBN-13: 978-0-471-51735-1, ISBN: 0-471-51735-6






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






Marketing Research(4th Edition)
by David A. Aaker, George S. Day
Hardcover, 784 Pages, Published 1990 by Wiley
ISBN-13: 978-0-471-61351-0, ISBN: 0-471-61351-7






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Il management della pubblicitĂ (5th Edition)
by David A. Aaker, John G. Myers
Paperback, 720 Pages, Published 2005 by Franco Angeli
ISBN-13: 978-88-204-7075-3, ISBN: 88-204-7075-6

All Authors

David Aaker

George Day

Aaker

Rajeev Batra

John Myers

Kumar

Biel

Alexander Biel

Aaker, D. A. - Myers, J. G.


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Reprint


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1995

1993

1992

1991

1990


All Regions

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Italy




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