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 | | Marketing Research(11th Edition) by David A. Aaker, Dr V. Kumar, Robert Leone, George S. Day Hardcover, 768 Pages, Published 2012 by Wiley ISBN-13: 978-1-118-15663-6, ISBN: 1-118-15663-3 |
 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
 | | Aaker on Branding 20 Principles That Drive Success by David Aaker Hardcover, 220 Pages, Published 2014 by Morgan James Publishing ISBN-13: 978-1-61448-870-5, ISBN: 1-61448-870-3 |
David Aaker
