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 | | Strategic Market Management, 11ed, (An Indian Adaptation) by Wiley India, David A. Aaker Hardcover, Published 2021 by Wiley ISBN-13: 978-93-5424-338-7, ISBN: 93-5424-338-X |
 | | Aaker on Branding 20 Branding Principles That Drive Success by David Aaker, Samira Dasgupta Paperback, 252 Pages, Published 2015 by Sage Publications ISBN-13: 978-93-5150-390-3, ISBN: 93-5150-390-9 |
JAMID UL ISLAM, ZILLUR RAHMAN, DAVID A. AAKER , CHRISTINE MOORMAN
David Aaker
