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Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Building Strong Brands(Updated)
by David A. Aaker
Paperback, 380 Pages, Published 2002 by Simon & Schuster Ltd
ISBN-13: 978-0-7432-3213-5, ISBN: 0-7432-3213-5






Strategic Marketing Management(6th Edition)
by David A. Aaker
Paperback, 352 Pages, Published 2003 by John Wiley & Sons
International Edition
ISBN-13: 978-0-471-35995-1, ISBN: 0-471-35995-5






Strategic Market Management(5th Edition)
(STRATEGIC MARKET MANAGMENT)
by David A. Aaker
Paperback, 352 Pages, Published 1998 by Wiley
ISBN-13: 978-0-471-17743-2, ISBN: 0-471-17743-1






Brand Asset Management(1st Edition)
Driving Profitable Growth Through Your Brands
by Scott M. Davis, David A. Aaker
Paperback, 288 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6394-1, ISBN: 0-7879-6394-1






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Paperback, 368 Pages, Published 2002 by Simon & Schuster (Paper)
International Edition
ISBN-13: 978-0-7432-0767-6, ISBN: 0-7432-0767-X






The Bereavement Ministry Program
A Comprehensive Guide for Churches
by Jan C. Nelson, David A. Aaker
Spiral, 336 Pages, Published 1998 by Ave Maria Press
ISBN-13: 978-0-87793-645-9, ISBN: 0-87793-645-5






Marcas
brand equity : gerenciando o valor da marca
by David Aaker
Paperback, 336 Pages, Published 1998 by Elsevier
ISBN-13: 978-85-86014-15-4, ISBN: 85-86014-15-X






Gestión de marcas
by Harvard Business Review, Germán Orbegozo Iturriarte, Aa. Vv.
Paperback, 232 Pages, Published 1900 by Ediciones Deusto
ISBN-13: 978-84-234-2248-7, ISBN: 84-234-2248-8






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker , Erich Joachimsthaler , John Quelch , David Harding , Harvard Business Review , Regina Fazio Maruca , David Kenny , Vijay Vishwanath , Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5

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David Aaker

Paun Gheorghe

Scott Davis

Jan Nelson

Vijay Vishwanath

Jonathan Mark

Harvard Business Review

Erich Joachimsthaler

David Harding

David Kenny


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1998


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