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 | | Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
 | | Essentials of Marketing Research(1st Edition) by Vineet Kumar, David A. Aaker, George S. Day Hardcover, 640 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2 |
 | | Harvard Business Review on Brand Management(1st Edition) (Harvard Business Review Paperback Series) by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan Paperback, 204 Pages, Published 1999 by Harvard Business Press ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5 |
 | | Brand Leadership - Die Strategie für Siegermarken(1st Edition) by Joachimsthaler Aaker Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall ISBN-13: 978-3-8272-7042-9, ISBN: 3-8272-7042-1 |
David Aaker
