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 | | Brand Leadership(1st Edition) The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Hardcover, 368 Pages, Published 2000 by Free Press ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5 |
 | | Building the Brand-Driven Business(1st Edition) Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, Michael Dunn, David A. Aaker, Robert Powell Hardcover, 320 Pages, Published 2002 by Jossey-Bass ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4 |
 | | Brand Asset Management(1st Edition) Driving Profitable Growth Through Your Brands by Scott M. Davis, David A. Aaker Paperback, 288 Pages, Published 2002 by Jossey-Bass ISBN-13: 978-0-7879-6394-1, ISBN: 0-7879-6394-1 |
 | | Brand Leadership - Die Strategie für Siegermarken(1st Edition) by Joachimsthaler Aaker Hardcover, 352 Pages, Published 2001 by Financial Times Prentice Hall ISBN-13: 978-3-8272-7042-9, ISBN: 3-8272-7042-1 |
 | | Harvard Business Review on Brand Management(1st Edition) (Harvard Business Review Paperback Series) by David A. Aaker , Erich Joachimsthaler , John Quelch , David Harding , Harvard Business Review , Regina Fazio Maruca , David Kenny , Vijay Vishwanath , Mark Jonathan Paperback, 204 Pages, Published 1999 by Harvard Business Press ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5 |
 | | Essentials of Marketing Research(1st Edition) by Vineet Kumar , David A. Aaker , George S. Day Hardcover, 640 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-17068-6, ISBN: 0-471-17068-2 |
David Aaker
Michael Dunn Et David Aaker Scott Davis
