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 | | Advertising Management(2nd Edition) (Prentice-Hall international series in management) by David A. Aaker, John G. Myers Hardcover, 560 Pages, Published 1982 by Prentice Hall ISBN-13: 978-0-13-016006-5, ISBN: 0-13-016006-7 |
 | | Marketing research(2nd Edition) (Wiley series in marketing) by David A. Aaker, George S. Day Hardcover, 732 Pages, Published 1983 by John Wiley & Sons ISBN-13: 978-0-471-09740-2, ISBN: 0-471-09740-3 |
