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Multivariate analysis in marketing
Theory and application
by David A. Aaker
Paperback, 358 Pages, Published 1971 by Wadsworth Pub. Co
ISBN-13: 978-0-534-00016-5, ISBN: 0-534-00016-9






Advertising Management by Aaker, David A
by David A. Aaker, John G. Myers
Hardcover, 640 Pages, Published 1975 by Prentice Hall
ISBN-13: 978-0-13-015974-8, ISBN: 0-13-015974-3






Consumerism Search for the Consumer Interest by David A Aaker and George Sutherland Day 1974 Hardcover(2nd Edition)
by David A. Aaker, George S. Day, George Sutherland Day
Hardcover, 400 Pages, Published 1974 by Free Press
ISBN-13: 978-0-02-900060-1, ISBN: 0-02-900060-2






Teacher's Manual / Advertising Management
by David Aaker, John G. Myers
95 Pages, Published 1975 by Prentice Hall, Englewood Cliffs, New Jersey, U.S.A.
ISBN-13: 978-0-13-015982-3, ISBN: 0-13-015982-4

All Authors

David Aaker

John Myers

George Day


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Unknown


All Years

1975

1974

1971




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